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Issue 01 · The Cover Story

The Richest People We Work With Don't Look Rich.

After years inside one of Australia's premium advisory firms, here's what almost every wealthy client we've worked with has in common — and what it means for how the rest of us live, spend, and decide.

Financial DigestISSUE 01 · WINTER 2026$$The Richest People We Work WithDon’t Look Rich.
General Advice Warning

General information only. This issue explains announced Budget measures in general terms — it does not consider your objectives, financial situation or needs and is not personal advice. Most measures are proposals, not yet law, and the detail may change before they take effect. Consider your circumstances and speak with your Pure Private Wealth adviser before acting. Full warning at the foot of this page.

Danielle Soppa and Stefano Duro, founders of Pure Private Wealth
Danielle Soppa & Stefano Duro · Founders, Pure Private Wealth
Welcome · From the Founders

Why we made this.

We're Stefano and Danielle — partners in life, and the two behind Pure Private Wealth, the advisory firm we built on the Northern NSW coast for people who are serious about building and protecting real wealth.

Between us we've sat in a lot of rooms, across the table from families, professionals, executives and people nearing retirement — some still building their wealth, some already there. And we keep noticing the same thing: the people who do best aren't the ones chasing the next hot tip. They're the ones with a clear plan and the temperament to stick to it.

That's the whole reason this magazine exists. Most financial media is built to make you anxious — to keep you clicking, switching, reacting. We wanted the opposite: something calm, considered and genuinely useful. One issue a quarter — an essay, a photo series and a podcast — on how wealth actually works, written the way we'd explain it to a friend.

This is Issue 01, and we've started with a truth we see every week: the wealthiest people we work with rarely look the part. We've paired it with a plain-English read on the Federal Budget — what's proposed, what isn't law yet, and what, if anything, it means for you.

— Stefano & DanielleFounders, Pure Private Wealth

In This Issue

Feature 01 · The Cover Story

The Richest People We Work With Don't Look Rich

After years inside one of Australia's premium advisory firms, here's what almost every genuinely wealthy client has in common — and what it quietly teaches the rest of us about how to live, spend and decide.

The wealth you see online is loud: the car, the watch, the postcode, announced often. The wealth that walks into our office is the opposite. It's calm. It's unhurried. And the longer you sit across from it, the more you notice the same thing again and again — the people with the most rarely feel the need to show it.

What they have instead is something you can't buy on finance: freedom of movement. The ability to take the meeting or leave it. To ride out a bad year without flinching. To make a quiet decision on an ordinary Tuesday that their kids will still be feeling in thirty years. That's the thing the watch was always standing in for — and they worked out you can simply have the real version instead.

Looking rich and building wealth are two completely different projects. The people we admire most chose the second — and it handed them the first for free.

They automate the decisions, not just the savings

Ask a wealthy client how disciplined they are and most of them laugh, because they're not — not in any white-knuckle, willpower way. They've simply removed the need for discipline. The money moves the day it lands: into super, into investments, into the offset. They never see it, so they never have to resist it. The effort goes into building the system once. After that, the system does the lifting.

It sounds almost too simple to be worth a chart. The maths says otherwise.

What $1,000 a month, on autopilot, can become
Set-and-forget contributions, growing at 7% a year
What you put inGrowth on top
Illustrative only — assumes 7% p.a., monthly contributions, no fees or tax, and is not a forecast. Your own result will differ.

Same person, same income, same market. The only variable is that they decided once and then got out of their own way. Thirty years on, the majority of that balance is growth they never lifted a finger for — it compounded quietly in the background while they got on with their life.

And they almost never go it alone

Here's the part that surprises people: the wealthier the client, the more likely they are to keep an adviser — and the more they actually lean on one. Not because they can't read a balance sheet. Plenty of them read one better than we do. They keep an adviser for the same reason a great athlete keeps a coach they could probably out-argue: someone whose entire job is to hold them steady when their own instincts are screaming the wrong thing.

Because that's where money is really won and lost — not in picking the perfect fund, but in not selling everything the week the headlines turn ugly. The research bears it out: the single biggest thing a good adviser adds isn't a hot tip, it's behaviour — the steady hand in the years that test you.

Where a good adviser earns their keep
Estimated potential value-add, % a year — Vanguard 'Adviser's Alpha' research
Illustrative, based on Vanguard research. Not guaranteed, may be nil, and not a forecast of returns or of any adviser's performance.

Look at the longest bar. It isn't clever product selection — it's coaching. It's the phone call in a falling market that simply said don't. For the people who've quietly built real wealth, the value of advice has always been mostly about temperament.

None of this asks you to live small. It's the opposite. Decide what enough looks like for you, build the machine that gets you there, put one steady person in your corner — and then go and have the life. That isn't the consolation prize. For the people we most admire, it was the entire point.

Federal Budget 2026

On 12 May, the Treasurer handed down the most consequential Budget in a generation — quietly rewriting the rules on property, capital gains, trusts and the tax you pay on a payslip. We've pulled out the parts that genuinely matter and translated them out of Treasury-speak. But first, the single most important thing:

Read this first

None of this is law yet. Everything below was announced on Budget night — these are proposals. The headline changes don't begin until 1 July 2027 or 2028, they'll go through a year of consultation, and the detail (or a whole measure) can still change before anything is legislated. Treat it as a heads-up on where things are heading, not a to-do list. What any of it means for you depends entirely on your own situation.

Start Here · The Budget in Plain English

The whole thing, swipe by swipe

If you read nothing else, read this — the five-minute version, the way I'd explain it to a mate over coffee. Swipe through.

01 / 08
Start here
The Budget, in plain English
Eight cards. No jargon, no scare tactics — just what's on the table and what it actually means. Swipe through. →
02 / 08
The basics
What's capital gains tax?
Sell an asset for more than you paid and the profit is a "capital gain." It gets bolted onto your income for the year and taxed at your normal rate. That's the whole idea.
03 / 08
The current deal
The 50% discount
Hold something 12+ months and right now you're only taxed on half the gain. A $100k gain? You're taxed on $50k. On the 37% bracket, that's about $19,500 you keep.
04 / 08
What's proposed
What's changing on gains
From 1 July 2027 that half-price deal is set to go. You'd be taxed on the inflation-adjusted gain instead, with a 30% floor — and it would hit shares, not just property.
05 / 08
The basics
What's negative gearing?
Borrow to buy a rental, and when the costs (interest, rates, repairs) beat the rent, it runs at a loss. Today you can use that loss to shrink the tax on your salary.
06 / 08
What's proposed
What's changing there
From 1 July 2027, losses on established homes bought after Budget night would only offset property income — not your wage. Already own it? You'd be grandfathered.
07 / 08
The big picture
The old playbook
Negatively gear to cut salary tax, wait for growth, sell after a year and pay tax on only half the gain. The Budget quietly trims both ends of that move.
08 / 08
The only real to-do
Nothing — yet
None of this is law. It's an announcement with a year of consultation ahead, and the detail will move. React to legislation, not headlines. We'll tell you when it's real.

Swipe or use the arrows · 8 cards

Feature 03 · Capital Gains

The End of the 50% Discount

For 26 years, the 50% capital gains discount was the closest thing investing had to a sure thing. From 1 July 2027, it's gone.

In its place: cost-base indexation plus a 30% minimum tax on the real (inflation-adjusted) gain. The change applies to all CGT assets — shares included, not just property — and even drags pre-1985 assets into the net, though their cost base resets to market value at 1 July 2027. Gains that accrued before that date are grandfathered, and investors in eligible "new builds" can elect to keep the old 50% system.

In a nutshell

Buy and sell before 1 July 2027 — the old 50% discount applies, no minimum tax. Buy and sell after — indexation plus the 30% floor. Hold across the line, and you get the discount up to the asset's value on 1 July 2027, then indexation plus the 30% minimum on everything after.

The practical upshot is that the effective rate on a long-held gain shifts — and where you hold the asset suddenly matters far more than it used to.

Effective tax on a long-held real gain
Where the gain sits changes the rate dramatically.
Indicative only. "Before" assumes a top-rate investor with the 50% discount; "after" is the proposed 30% minimum on the real gain. Super figures reflect current concessional rates and may be affected by the Division 296 tax.

One thing to keep in mind

If you were already weighing up selling an asset to crystallise a gain at a lower rate, the timing now carries weight — doing it before 1 July 2027 may land differently to doing it after. Whether that's right for you is exactly the kind of thing to model properly, not guess at.

Feature 04 · Property

Negative Gearing, Reined In

From 1 July 2027, losses on an established home bought after Budget night can only offset property income — not your salary.

The mechanics: losses on established residential property acquired after 7:30pm AEST on 12 May 2026 become quarantined — deductible against rental or residential property capital gains, but no longer against your wages. Anything you held, or had under contract, before that moment is grandfathered and untouched.

It's a structural shift that nudges Australia toward how most comparable countries already treat property — and, paired with the capital gains changes, leans on the demand side of housing. Whether it moves the affordability dial for first-home buyers is another question entirely, given supply remains the stubborn part of the equation.

The grandfathering is the headline most people miss: existing arrangements keep working exactly as they did.

Feature 05 · Structures

The 30% Trust Tax

From 1 July 2028, distributions from discretionary trusts meet a 30% floor.

A 30% minimum tax will apply to the taxable income of discretionary trusts, payable by the trustee. In effect, it's a 30% minimum on trust distributions. The carve-outs are broad — unit and widely-held trusts, complying super funds, special disability trusts, deceased estates and charitable trusts, plus primary production income, certain vulnerable minor income, and income from existing testamentary trust assets.

One trap worth flagging: despite the exemption for deceased estates, testamentary discretionary trusts are caught (testamentary fixed trusts are not). Three-year rollover relief from 1 July 2027 is on offer to help restructuring — and, as with everything here, the devil will live in the legislative detail.

Feature 06 · Small Business

Two Quiet Wins for Business

The $20,000 instant asset write-off is now permanent — and loss carry-back is back for good.

After three years of last-minute annual extensions, the $20,000 instant asset write-off becomes permanent for businesses with turnover under $10 million, on assets first used or installed from 1 July 2026. It stays per-asset, so several sub-$20,000 purchases can each be written off. The threshold isn't indexed — so its real value will quietly erode — but the genuine win is the end of the annual cliffhanger that made planning a headache.

Alongside it, loss carry-back returns permanently for companies with global turnover under $1 billion: carry losses back two years as a refundable offset, capped by your franking account balance. Companies only — not trusts, partnerships or sole traders — and revenue losses only.

85,000
companies expected
to benefit
$2.3bn
est. cost of carry-back
over five years
2028
start-up loss
refunds begin

A separate, newer measure rewards early-stage hiring: from 1 July 2028, start-ups in their first two years can have losses refunded — capped at the PAYG and FBT paid on Australian wages. A long runway, but a meaningful one for founders.

Feature 07 · Individuals

What's In It For You

Three changes you'll feel on your own payslip.

A $1,000 instant deduction. From the 2026–27 year, you can claim a flat $1,000 for work-related expenses without itemising or substantiating — replacing the long-stale $300 threshold. Treasury expects 6.2 million workers to benefit. Because it's a deduction, the cash value depends on your marginal rate:

The $1,000 deduction — what it's actually worth
Cash benefit rises with your marginal tax rate.
Indicative; excludes the Medicare levy. Charitable donations and professional fees remain separately claimable on top.

The Working Australians Tax Offset. A new, automatic $250 offset on work income from 2027–28, lifting the effective tax-free threshold to $19,985 — or up to $24,985 with the Low Income Tax Offset. It's non-refundable and applies to wages and sole-trader income only, not investments or dividends.

And the rate cuts keep coming. The bottom marginal rate steps down two years running:

The bottom personal tax rate
Legislated cuts, July to July.
The Government's "five tax cuts" headline combines these rate cuts with the $1,000 deduction, the WATO and the existing LITO.
Feature 08 · Superannuation

Super: The Quiet Winner

No new super rules — and that's exactly why super just became more powerful.

Superannuation funds, including SMSFs, are explicitly excluded from both the new capital gains regime and the negative gearing restrictions. While the rules tighten everywhere else, super sits untouched — which widens an already meaningful gap. SMSFs keep the one-third CGT discount (an effective rate near 10% in accumulation, and 0% in pension phase), and can still fully deduct losses on residential property, new or established.

One caveat worth saying plainly: "no new changes" isn't "nothing changes." Already-legislated measures — the Division 296 tax on balances above $3 million, and payday super — still commence on 1 July. So the headline is calm; the calendar is not.

The Budget shifted tax weight from labour toward capital. Inside super, capital just kept its old advantages.

What You're Asking

The questions we're hearing most this quarter

A round-up of the topics coming up most often since Budget night — answered in general terms, with the facts as they stand. Nothing here is personal advice or a product recommendation; what any of it means for you depends on your own circumstances.

“Should I sell before the capital gains changes?”

The 50% discount is only proposed to change from 1 July 2027, and gains built up before then are set to be protected — so nothing flips overnight. Whether timing matters at all depends entirely on your situation. It's a question to model properly, not to answer from a headline.

“Is negative gearing being scrapped?”

No — the proposal would limit it, not abolish it. From 1 July 2027, losses on established homes bought after Budget night would only offset property income, not salary. Anything already owned is proposed to be grandfathered. And it isn't law yet.

“Does any of this touch my super?”

Super is explicitly excluded from both the capital gains and negative gearing proposals. Separately, two already-legislated measures — the Division 296 tax on balances above $3 million, and payday super — commence on 1 July. Those are existing law, not new announcements.

“Will my family trust be taxed more?”

There's a proposed 30% minimum tax on discretionary trust distributions from 1 July 2028, with a three-year window of rollover relief to restructure if needed. It's a proposal with a long lead time — not something that changes this financial year.

“Do I actually need to do anything right now?”

For most people, the honest answer is: understand the direction, and wait for detail. Nearly all of this is announced, not legislated, with a year or more of consultation ahead. The time to act is when there's law to act on — and when it's been checked against your own plan.

General information about announced proposals only — not personal advice, and not a recommendation about any product or strategy. Figures and dates are based on Budget announcements and may change. Speak with your Pure Private Wealth adviser before making any decision.

One more thing
Feature 09 · Essay

Don't Rebuild Your Life Around a Press Release

Every Budget season the phones run hot with people ready to tear up a perfectly good plan over something that isn't even law yet. Here's the case for sitting still.

A few weeks out from this Budget, a client rang wanting to tear up his whole investment plan by Friday. He'd read a headline, run some quick and frightening maths in his head, and decided the smart move was to sell everything down and sit in cash before "they" came for it. He's a sharp operator — a senior executive who follows the news closely. And he was about to make a six-figure mistake on the strength of a single sentence in a newspaper.

So we talked it through. The change he was panicking about hadn't been legislated. It wouldn't begin for over a year. It almost certainly wouldn't apply the way the headline implied. And bailing out of a long-term portfolio in a hurry would have crystallised tax and locked in losses far larger than anything the proposal threatened — all to dodge a problem he didn't actually have yet. By the end of the call he was, in his words, "a bit embarrassed." He shouldn't have been. The urge to do something is human. It's just, more often than not, wrong.

Announcements are written to make news. Laws are written to be followed. The skill is learning to wait for the second one.

This is the quiet discipline that separates the people who build wealth from the people who only chase it: they respond to what's actually in front of them, not to what might be coming. Budget night is theatre — necessary theatre, but theatre. The real changes arrive slowly, with warning, after consultation, and almost always with the things you already own left alone. There is, in nearly every case, time.

So when the next headline lands — and it will — the move isn't to call your accountant in a panic at 11pm. It's to write down what's actually changing, when, and whether it touches you at all. Most of the time the honest answer is "not yet, and maybe never." That isn't complacency. It's the difference between running your money and letting the news cycle run it for you.

And if a change does land that genuinely affects your plan, you'll have months to respond well — not minutes to respond badly. Which is the whole point of this issue, really: stay calm, stay invested, and make the big decisions on your timetable, not the news desk's.

Feature 10 · When It All Happens
2026
From 1 July
  • $20,000 instant asset write-off made permanent
  • Loss carry-back reinstated for companies
  • Bottom tax rate drops 16% → 15%
  • $1,000 instant deduction (2026–27 year)
  • Division 296 ($3m super) & payday super begin
2027
From 1 July
  • 50% CGT discount replaced by indexation + 30% minimum
  • Negative gearing limited to property income
  • Bottom tax rate drops 15% → 14%
  • Three-year trust rollover relief opens
2028
From 1 July
  • 30% minimum tax on discretionary trusts
  • Start-up loss refundability begins
  • Working Australians Tax Offset felt at lodgement (mid-2028)
The Letter

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Stefano Duro and Danielle Soppa at work on Financial Digest

So, what now?

None of this is law yet, and the fine print will move. But the direction is unmistakable: tax weight is shifting from work toward capital, super's edge is widening, and timing — when you sell, restructure or buy — is about to matter more than it has in years.

These measures interact. The right move for one person is the wrong move for the next, and it all turns on your own circumstances. That's the conversation worth having — properly, and before the deadlines, not after.